CONTENT ANALYSIS METHODOLOGY IN ELEARNING

Whenever you are given a new task, project or even an idea of a new assignment, the first things you look out for are facts and gospel. And the same happens when you are hit with a new eLearning training program or project. The solution to gather all the facts for your task is by conducting what is called research and analysis. To be precise, it is called Content Analysis and Research.

This analysis and research can be of different types depending upon the organizational or project content and topic. And to make sure that the program gets successful, the analysis needs to be absolutely learner-oriented so that learners can grasp and learn as much as possible from what they are taught by the courses and programs delivered.

Time and effort required by content analysis is not fixed for all, as they vary with topics and content. For some instances, these analysis may be confined to just conducting interview for a set of people, while in some, these analysis may go to the extent of surveying not only organizational documents but also to surveying different sets of people all around the world to study and understand the topic.

Hence, it can be understood that the profundity of an analysis or a research totally depends on the theme, subject and objectives of the organization and project concerned.

In this article, we will get to know about different methodologies involved in eLearning Content Analysis, some of which can be implemented in general in-house projects too.

NECESSITY ANALYSIS OR EVALUATION:

For an eLearning program content to be designed and developed, various kinds of Necessity Analysis or evaluation are needed. This most commonly comprises of the Discrepancy Model, which is the traditional method used to determine if a student has a learning disability and needs special education services. Necessity analysis or evaluation puts forward the training and learning need and defines the difference between the prevailing learners’ performance and the desired performance. It helps in identifying the potholes that the content has, as well as helps in recognizing the skill sets and knowledge that is required by the audience and instructor for the training sessions to be more efficient.

AUDIENCE ANALYSIS OR EVALUATION:

Another important evaluation that should never be ignored while designing an eLearning training program is the evaluation of the target audience, or to be precise, Audience Analysis or Evaluation. The only goal of this assessment is to help designers and developers understand and get knowledge about the learners or the audience for whom they are creating all the programs and courses. It analyses the characteristic of the set of learners and students. Demographics (gender, age, nationality, religion), educational background, languages, experience level, social characteristics that involve their likings, attitudes, etc. are included in the basics of Audience Analysis procedure. Interviews, questionnaires and surveys prove out to be the solution in getting this information out.

ASSIGNMENT OR TASK ANALYSIS/ EVALUATION :

The Assignment or Task Analysis simply gives out a breakdown or a breakup of all the tasks involved in the process of eLearning training program design and development. This analysis comprises of descriptive knowledge of the main task and the subordinate tasks, their importance, difficulties that can be faced while performing these, and the work environment. This analysis is also carried out by conducting researches, interviews of supervisors, and documentation regarding the task.

ENVIRONMENT ASSESSMENT:

This analysis involves observing the environment where the concerned eLearning training program is supposed to be delivered. This analysis is carried out by discussing about the environment with project manager and supervisors as well as researching about it as much as possible.

This list is just a starting point to the designing and development of an eLearning program. It serves as a solution to fragmentation of unorganized content of any eLearning training program.

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